INNOVATION for
Something Wonderful

VISION

There are many wonderful things in the world—delicious food, refreshing drinks, captivating music, inspiring art, and exhilarating sports, all of which add vibrant colors to our lives.There are those among us who take on challenges and work tirelessly, supported by individuals who encourage and uplift them. Our ancestors have bequeathed to us a legacy of both tangible and intangible treasures known as culture.

By focusing on the wonderful things around us and infusing them with innovative ideas, we aim to transform these wonderful things into something even more remarkable. We aspire to bridge the determination and achievements of our predecessors with the next generation, fostering a fresh breeze of change and culture.

Through innovation and a spirit of playfulness, we strive to be such a company.

COMPANY LOGO

conpany logo
The concept of the logo mark of Jukebox Dreams Inc.

The motif of the logo mark is "sound waveforms". Sound waveforms are aligned side by side without overlapping, and each has its own height difference. The waves that meet each other cannot produce the intended sound if any one of them is missing, even if the difference is only a small one.

The initials "J" and "D" of "Jukebox Dreams" were incorporated into the deformed waveform design. If any of the vertical bars were to be missing, the shape would lose its balance and become less recognizable as a letter.

None of the individual parts should be missing from a single entity. The same can be said for an organization (company).

I hope that each and every person involved in Jukebox Dreams will be aware of their unique existence, develop their own talents, and become a catalyst that delivers waves of inspiration to people around the world.

Designer
Karen Karen Nakajima

ABOUT
Jukebox Dreams

DEVELOP OUT OF THE BOX INNOVATION

DEVELOP OUT OF THE BOX INNOVATION

DEVELOP OUT OF THE BOX INNOVATION
Every innovation, from the smallest innovation to the one we call 10X, will drive our future. We connect the dots and create magic, fostering innovation and supporting companies that aspire to do the same.
GIVE A LIGHT FOR NEXT GENERATION TO SUCCEED

GIVE A LIGHT FOR NEXT GENERATION TO SUCCEED

GIVE A LIGHT FOR NEXT GENERATION TO SUCCEED
We will support those who take on the challenges of the next generation in art, marketing, music, sports, and artistic creation from every possible angle until they become independent and spread their wings to the world. There are still many people in the world who are suffering from poverty and hunger. We will seriously tackle how we can support them and what we can do to protect the environment on a global scale.
CREATE FUN & ULTIMATE MUSIC EXPERIENCE

CREATE FUN & ULTIMATE MUSIC EXPERIENCE

CREATE FUN & ULTIMATE MUSIC EXPERIENCE
The way we enjoy music has changed with the times, from analog to digital to subscription. We propose a new way to enjoy music in this era. From vintage jukebox reproductions to the world's most advanced sound systems, we connect people who love music and create the best music experience together.

MESSAGE

Takashi Wasa / CEO / Jukebox Dreams Ltd.
The jukebox is a very useful and cool machine to look at, although you don't see many of them these days. You select the song you want to listen to, press a button, and the selected record disc is brought to where the needle is and the music is played. One of my most important beliefs is to "shine the light for someone else to succeed. The company we named, Jukebox Dreams, wants to be a button of support, making it possible for companies and start-ups that want to do this kind of marketing and do this kind of innovation. By pushing the button, We hope to select the best from the many ideas and seeds of connecting dots in the Jukebox and create new innovations (providing benefits) for the business needs of the companies We collaborate with and for consumers.

In addition to business support, marketing and innovation consulting, Jukebox Dreams is also about creating the best possible music experience. It is a dream project that will allow people to enjoy vintage to state-of-the-art jukeboxes and recreate authentic 1930s theatrical audio playback equipment that laid the foundation for audio and still sounds at its pinnacle. As part of my preparations, We have traveled extensively throughout the country and to New York, Los Angeles, and London to collect single doughnut vinyl records for the jukebox, collect and restore vintage audio equipment, and procure missing parts. How we will develop these is a challenge for the future, but we are excitedly taking steps forward towards realizing this dream. We look forward to collaborating and sharing time with many of you, either in the business realm or in your dream musical experience, or both.

PROFILE

After graduating from Doshisha University in 1990 with a BA in Literature and a major in Newspaper Science in the Department of Sociology, he joined P&G Japan.

He started his career in pharmaceuticals and paper products marketing, and was in charge of cosmetics & skin care, laundry-related categories, etc. He has a proven track record in brand and human resource development.
He has a proven track record in brand and human resource development, and has held positions ranging from brand manager to sales customer director and marketing director.

He was named one of P&G's Top 30 Marketers in the world and was the Assistant Asia Pacific Business Training Representative for P&G's WHO WHAT HOW marketing formula.
In 2006, he was appointed General Manager for the Paper Products and Cosmetics & Skin Care business units, with responsibility for P&L.

Since 2009, he has been responsible for the marketing of the tea category for Coca-Cola Japan. He was responsible for the V-shaped recovery of the tea category by launching new products such as "Taiyo no Yerba Mate" and "Karada Sukoyaka Cha W" and rebuilding the "Ayataka" brand.

In 2013, he was appointed Vice President of the company, where he was responsible for promoting the business expansion of several major brands, including the "Georgia European" and "The World is Made of Somebody's Work" campaigns. campaign, and led business expansion efforts for several major brands.

In 2019, he was appointed Chief Marketing Officer (CMO) after successfully leading the development of Coca-Cola's world-first alcohol brand, "Graduates.

In 2020, he was awarded the Marketer of the Year Grand Prize, selected by Nikkei Cross Trend.

He retired from the Coca-Cola Company in 2023 and founded JukeboxDreams Inc. and became its representative director/CEO.

Representative Director and CEO
Jukebox Dreams Ltd.
Takashi Wasa

OUR
PROJECT

1.Develop innovations that break out of the shell
2.Shine a light for others to succeed.
To achieve these goals, we support business and human resource development in a variety of ways, from large corporations to start-ups, and from marketing to innovation training.
Bespo Inc.
Bespo Inc.
Outside Director
Indi inc.
Indi inc.
Outside Director

CONSULTING & ADVISORY,
SEMINARS & LECTURES

(in no particular order)
● Lion Corporation.
● KOKUYO CO.,LTD
● Bloom&Co.,&Co.
● Mizuno Corporation
● Kikkoman Soy Foods Company
● Kracie, Ltd.
● Free Life Consulting Company
● Marketing WAZA
● Marketing X 2023 Osaka
● Executive Marketers Conference 2023 Keynote Speech

PARTNER

● Idea Bakery

MEDIA

A way of thinking that breaks out of your shell with a series of mega-hits

A legendary marketer talks about how to create hit products

Increase Ayataka's market share from 2% to 22%. "Lemon-do" achieved the number one market share in the first year of nationwide sales! In addition, "Thinking to break out of the shell" led to huge hits such as "Karadasu Koyaka Tea W"', "Taiyo no Mate Tea", "SK-II", and "Febreze"'. What is "law"? You can do it too! How to utilize the 42 benefits of innovation that will create a big hit.

A way of thinking that breaks out of your shell with a series of mega-hits. A legendary marketer talks about how to create hit products.
In the book, I have written in the plainest possible language about the various business cases I have experienced over the past 30 years since I started my career at world-renowned marketing companies such as P&G and Coca-Cola, as well as the laws I have noticed when I looked at the history of innovation in various industries. The book is written in as simple a language as possible. I wrote this book with the hope that readers will learn to think "out of the box," that is, to think outside the box, and acquire new ways of thinking and new thought patterns. For example, Chapter 6 is titled "Innovating 'Innovations'," which explains that in any innovation, there are certain patterns in the benefits given to consumers, and that ultimately there are only about 40 of them, with the goal of The history of innovation shows that reverse engineering an innovation with a clear goal can be a catalyst for interesting ideas. I have written this book in the hope that it will provide some positive inspiration not only to those involved in marketing and innovation, but also to ordinary working people, students who are considering their future career paths, and young people who want to start their own businesses. We hope that this book will bring positive inspiration to readers and that it will be an informative and enjoyable reading experience.
amazon amazon Rakuten Books Rakuten

CONTACT

Please use this form to contact us for various requests.

We will check the contents of your inquiry and will contact you,
Depending on the content of your inquiry, it may take several days to reply, or we may not be able to reply.
Sales and solicitation are strictly prohibited. We will not be able to respond to your inquiry even if you send it to us.
Please understand that we will not be able to respond to your inquiry.

*Required